Our Services
The services we offer include:
1. Communications Strategy Development
Our most frequent service is helping clients develop communications strategies. They may be seeking to compete in elections, promote projects, sell products, undertake social marketing, build public awareness, increase participation, or resolve conflicts. We help them understand the structure of public opinion, find the right message to move it, identify the key target groups for the effort, and track the progress of the strategy.
2. Needs Assessment
We also provide management tools to help organizations in the planning phase to assess substantive needs for projects, products, or programs and develop effective responses.
3. Project Evaluation
In the government, private, and non-profit sectors all, managers increasingly need to show results, and where necessary, adjust their plans for the future. We provide important tools for doing so in the form of quantitative and qualitative project evaluation studies.
4. Training and Capacity Building
Many clients - in developed and developing countries - are often relatively inexperienced in the use of public opinion research techniques. We draw on our staff's experience in university teaching and informal adult education settings to help them learn how to use public opinion research effectively.
5. Advice on Research Methods and Bids
We always advise clients on the most appropriate research methods to achieve their goals.